Conversion Optimization

Conversion Optimization

With endless options and readily available via the internet, the modern costumer insists on a level of browsing-ease and accessibility to a local business. PopOff Marketing understands this need and leverages the latest technology to ensure website viewers are only one click away from becoming customers. 

 We refer to this as Conversion Optimization, the systematic process of increasing the total amount of website visitors who perform a desired action. Our formula involves a deep understanding of how users navigate through a website, what actions they perform and what, if anything, is standing in the way of them becoming the next customers.

The Conversion Optimization Formula

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Call to Action

A call to action is a cue that entices the viewer to perform a specified act. We strategically place these prompts throughout our business partners’ websites to ensure the viewer is never more than a brief scroll away from a desired goal – be it filling out a contact form, calling the local business or reading a blog post. By doing so, we reduce the burden of discovery for the viewer and bring them one step closer to becoming a customer.

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Internal Navigation

Establishing our business partners as industry experts opens the door to connecting with prominent online presences. Through content creation and strategic networking, PopOff Marketing creates opportunities to link our partners together with authoritative leaders that help elevate brand credibility and awareness. By doing so, we enhance our partners’ exposure across online channels to the customers they want.

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With the internet only a lock screen away, it is imperative to guarantee viewers a satisfying experience both on their mobile devices and desktops. We accomplish this feat by optimizing our business partners’ websites for mobile, establishing a uniformed presence across all internet mediums. Our objective is to elicit the same action-evoking response wherever the viewer discovers our partners online.
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PopOff Marketing invests time in developing an intimate knowledge of our partners’ target audiences. We scrutinize search behaviors, buying patterns and content intake to best understand how to position our partners for the greatest exposure. Our research culminates in a cache of search queries, known as keywords, potential customers are using to discover services relating to their business offerings. Keywords help correctly associate our partners’ services with consumer-desired search results.

The Benefit

Conversion Optimization - The Benefit
We create smart and sophisticated viewer experiences that enhance brand credibility and elicit desired actions. Our conversion optimization strategy turns our partners’ websites into lead-generating assets, delivering high conversion rates and greater return on investment.