With endless options and readily available via the internet, the modern costumer insists on a level of browsing-ease and accessibility to a local business. PopOff Marketing understands this need and leverages the latest technology to ensure website viewers are only one click away from becoming customers.
We refer to this as Conversion Optimization, the systematic process of increasing the total amount of website visitors who perform a desired action. Our formula involves a deep understanding of how users navigate through a website, what actions they perform and what, if anything, is standing in the way of them becoming the next customers.
The Conversion Optimization Formula
Call to Action
A call to action is a cue that entices the viewer to perform a specified act. We strategically place these prompts throughout our business partners’ websites to ensure the viewer is never more than a brief scroll away from a desired goal – be it filling out a contact form, calling the local business or reading a blog post. By doing so, we reduce the burden of discovery for the viewer and bring them one step closer to becoming a customer.
Establishing our business partners as industry experts opens the door to connecting with prominent online presences. Through content creation and strategic networking, PopOff Marketing creates opportunities to link our partners together with authoritative leaders that help elevate brand credibility and awareness. By doing so, we enhance our partners’ exposure across online channels to the customers they want.